Growth Track

Leading Travel Agency originated in the eastern part of Taiwan from Lai Cheung Hotel to extend its service scope by crossing over to the travel industry, aiming to provide more comprehensive travel services. Starting in Hualien, Leading gradually expanded to Taipei and established a travel agency specializing in quality travel services. With the increasing awareness of sustainability, more and more travelers are looking for ways to travel with less environmental impact. Leading Travel Agency has incorporated “sustainable, low-carbon and green travel” into its core values, focusing on designing and planning travel products that meet the concepts of low-carbon and sustainability, so that travelers can enjoy their journey while also contributing to environmental and ecological sustainability. “Leading” symbolizes ‘a beautiful place to travel with you’, while ‘Leading’ means to lead and guide. We provide high-quality, customized travel planning according to individual needs and preferences, and through professional services, help travelers create unique and wonderful travel memories. Through Leading’s services, we hope to lead travelers to explore the natural beauty and cultural heritage of Taiwan’s treasure island, and extend it to the rest of the world, exploring, enjoying, and feeling every moment of the journey with travelers.